Beijing Sunny International Communications Ltd. (Sunny Communications) is China's most vigorous and influential flagship tourism marketing enterprise. Sunny Communications is engaged in integrated tourism marketing, exhibition planning and operation, PR planning and implementation, media promotion and advertising, and cultural and creative publication. By integrating quality domestic and foreign resources in a wide range of fields including exhibition, film and television, print, network and publication, it boosts tourism development and tourism brand building.

Sunny Communications has planned, operated and undertaken professional tourism exhibitions including China International Travel Mart, the largest of its kind in Asia; Cross-Strait Taipei Travel Fair, Sichuan International Travel Expo and PATA Adventure Travel Conference and Mart & Luoyang Adventure Tourism and Equipment Expo; and planned and undertaken internationally influential brand PR events including International Mayor's Forum on Tourism-Zhengzhou, China, China-U.S. Tourism Leadership Summit, China International Tourism Symposium, Emei Global Summit, injecting new vitality into the tourism development of the host cities.

Sunny Communications has integrated its strong marketing platform with exhibition and convention planning and operation, coordinated with resources and strategic partners including UNWTO, PATA, China Tourism Academy and CCTV, driven exhibition and convention system construction through innovation, ensured the effective implementation of exhibitions and conventions, and offered exhibitors premium professional services.